Where you buy Gunpla matters more than most hobbies because JP retail prices are significantly lower than US retail, and shipping costs vary wildly. Here's the full breakdown.
JP retailers (import) — best prices, more steps
HLJ (Hobby Link Japan)
The most import-friendly retailer for international buyers. English-language site, reliable shipping, excellent packaging. Prices are JP MSRP (the cheapest possible). They also have a P-Bandai section. Recommended for most importers.
- Shipping: $5–30 depending on weight and method
- Payment: Credit card, PayPal
- Affiliate: Yes — links on this site earn commission
AmiAmi
Excellent selection including pre-owned (B-grade) kits at 10–30% below new retail. The "B-grade" label covers everything from slightly damaged box to never-opened — inspect descriptions. English site, reliable but slightly less hand-held than HLJ.
- Shipping: Similar to HLJ, EMS or SAL options
- B-grade: Big differentiator — great way to save on older kits
- Affiliate: Yes — links on this site earn commission
Hobby Search / Kore wa Hobby
Good pre-order selection, slightly slower restocking notification than HLJ/AmiAmi. Worth bookmarking as a backup.
Amazon JP
Surprisingly competitive for General Release kits — often at or below MSRP with Prime shipping within Japan. Use a forwarding service (Tenso, Buyee) for international orders. Less reliable for pre-orders.
US retailers — convenient, higher price
Big Bad Toy Store (BBTS)
The most reliable US-based Gunpla retailer. Good pre-order process, honest descriptions, reasonable shelf prices. Prices are typically 20–40% above JP MSRP.
Amazon US
Heavily dependent on seller. Official Bandai America listings exist but stock is limited. Third-party sellers are inconsistent. Check our price history to see if you're getting a fair price before buying.
Right Stuf / Crunchyroll Store
Decent selection, regular sales. Worth checking during their sale events — they occasionally match import prices after discounts.
Price comparison summary
| Retailer | Price vs JP MSRP | Int'l shipping | Best for |
|---|---|---|---|
| HLJ | = MSRP | $8–25 | General imports, P-Bandai |
| AmiAmi | = MSRP (−30% B-grade) | $8–25 | Pre-owned, older kits |
| Amazon JP | = MSRP | $12–30 (via forwarder) | Common kits, speed |
| BBTS | +20–40% | US domestic | No international hassle |
| Amazon US | +30–60% | US domestic | Only if in a rush |
Bottom line: Import from HLJ or AmiAmi for anything you care about. The 20–40% savings over US retail easily covers shipping on orders over $50.